KursTanımı

Customers always were the life-blood of any enterprise. The rise of Internet technologies and especially Social Media has re-shaped the entire business environment, destroying many traditional points of Strategic Differentiation and making the Customer Experience, the central point of their Strategy. The Customer Experience is the last sustainable Strategic Battleground. To survive in this New World, companies must use skills, tools and techniques to ensure the Customer’s Experience is front and centre in their proposition.

Bu kursta neler öğreneceksiniz?

• Describe how to use Quality Management tools and methods

• Implement improved people skills to enhance customer service

• Improve service to internal customers as well as external customers