عن الدورة التدريبية

Today’s business is done in an increasingly competitive and fast-changing environment. Product life-cycles are shortening; technology is changing rapidly; markets are opening globally. Companies now need to think faster, develop quicker and often change radically if they are to achieve profitable growth and create tomorrow’s organisation out of today’s organisation.

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• Gain an understanding of the workings of competitive markets

• Identify the right tools and techniques to use in market analysis

• Build an effective system for acquiring and processing competitor information

• Understand the processes and the strategic significance of value migration