Course Description

Central to the success of any enterprise is the thorough analysis and understanding of the markets served and stakeholder expectations, the enterprise’s commercial positioning in these markets and their financial performance.In the light hereof, the demand for specialised commercial analysts or staff with a broad understanding of commercial analysis is growing.

What you'll learn in this course?

• Align organisational and departmental strategy

• Define corporate culture and employee output measurements

• Use the Balanced Scorecard for analysis of organisational effectiveness