Course Description

The rise of Social Media, peer-review websites, and price comparison sites have put power firmly in the customer's hands. It is getting more and more complicated for organisations to differentiate themselves and stand out from all the "noise". Customers expect products and services to be perfect for them and are becoming increasingly unforgiving. This workshop will give you proven skills, processes and tools to profile customers and then match your marketing messages ideally to them.

What you'll learn in this course?

• Understand and use proven Customer profiling techniques to segment Client accounts and individuals

• Understand the psychology of buying and how it differs in different segments

• Use tools and techniques to Profile business and develop separate strategies for each type