Course Description

Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits.Marketing is very beneficial for the transfer, exchange, and movement of goods. Marketing management today is the most important function in a commercial and business enterprise.

What you'll learn in this course?

• Understand the nature and concept of marketing in a competitive environment.

• Apply the methods used in assessing market opportunities.

• Build up information necessary for implementing successful marketing strategies.