KursTanımı

Training course provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to co-ordinate communication activities and manage campaigns. Some theories and strategic issues are covered to provide a relevant context to practice.

Bu kursta neler öğreneceksiniz?

• Explain the role and win support for marketing communications from more senior executives

• Advise on how to create an effective plan tailored to their organisation and stakeholders and using relevant tools and media

• Plan and deliver advertising, sales promotion, public relations and direct marketing campaigns that achieve their objectives