KursTanımı

In this training course, participants will develop the initial framework for a strategic marketing plan that knits marketing activities to the wider business needs of their organisation. It will be centered on customer needs and the marketplace realities their organisation faces.

Bu kursta neler öğreneceksiniz?

• Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation

• Select the best evaluation mechanisms for proving marketing activities are delivering business objectives

• Using the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets